But it’s like he walked into a grocery store, picked up an apple, went to the checkout and it was his. “I kept saying, ‘you can go all the way to the basket but it’s going to time out because it happened to me’. He managed to track down another code for Warsaw and secured affordable tickets. She and a friend tried to get tickets in Munich, Milan and Zurich but couldn’t get any that were in line with their €300 per-person budget.Īfter crying and feeling like she wanted to “throw up” from stress, Rogers-Mühlhaus’s husband got lucky. Registration didn’t guarantee a code, and some were waitlisted even those with codes are then put into a queue to buy tickets, their position seemingly random.Īndrea Rogers-Mühlhaus, a Swift fan who lives in Munich, had multiple presale codes and three computers set up for presale day. Hopeful fans needed to register for a presale code, which they already had if they’d pre-ordered Swift’s Midnights album last year. Swift fans have been employing complex strategies involving spreadsheets, group chats, multiple computers and social media in order to aid their success in getting tickets. Photograph: George Walker IV/AP How much preparation does it take to get a Swift ticket? A recent listing on Viagogo priced up one ticket for Swift’s 21 June Wembley Stadium date from £49 face value to £393, plus a £74 booking and “handling” fee. Ticket prices are determined by the third-party seller and based on demand, hence they can reach extortionate levels. That’s before you get to secondary resale sites such as Viagogo and StubHub. For the Eras tour in the UK and Europe, there are five official providers operating across the different territories: Ticketmaster, AXS, Eventim, See Tickets and eBilet. Adam Webb, campaign manager at campaign group FanFair Alliance, explains: “At the majority of UK venues, box office contracts are usually outsourced to a third-party ticket company, which can be guaranteed an allocation of up to 60-70% of the tickets.” Promoters will then appoint a range of other companies to sell the rest, “so it’s quite common to see two, three or four official ticket agents at UK shows,” he says. What makes it even more confusing is that multiple ticket companies will usually be involved in selling tickets for one show. Swift fans only found out how much they were expected to pay for tickets once they made it through the giant online queues to the seat allocation: the fans we spoke to for this article reported price tags that ranged from £78 to £600 for a single ticket. Then there’s the growing popularity of various VIP packages which offer a host of add-ons (of varying quality) for an extra fee. While this doesn’t seem to have been in play for the Taylor Swift presales, Ticketmaster has used it in the recent past for shows by Harry Styles and Coldplay (and got flack due to prices sometimes doubling).įor artists playing arenas and stadiums, prices typically fluctuate depending on how close the tickets get you to the stage. Sometimes, they employ dynamic pricing where ticket prices fluctuate according to demand, as they do in the airline industry. Ticket prices for the primary market (those sold through a tour’s official ticket partners) are determined by the artist and their team alongside the tour promoter. During AOMG’s concert in Singapore, the rapper declared his love for laksa and told the crowd to call him ‘Laksa(si)mon Dominic’.How transparent is the pricing and distribution system? Among fans, he is just usually referred to as “Simon D” or simply “Ssam D”. His stage name, Simon Dominic, is the combination of his baptised name ‘Dominic’ and the name of Wesley Snipes’ character from the movie ‘Demolition Man’. In case you were wondering just who Simon Dominic is, here are a few things you need to know about the popular South Korean rapper.īorn and raised in Busan as Jung Ki-seok, he is well-known for using his distinctive Busan accent (or ‘satoori’ in Korean) on Korean variety shows. It’s been a few days since Korean hip-hop music label AOMG (Above Ordinary Music Group) had their first concert in Singapore on Monday (1 May), but rapper Simon Dominic is still the talk of the town.ĪOMG’s co-CEO and artist made headlines in Singapore after two of his female fans were arrested for misusing their boarding passes to meet him at Changi Airport’s transit area. Korean rapper Simon Dominic (Photo: Simon Dominic's Facebook page)
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